Hefty Cups

Working with the Toast Studio team on this short piece for Hefty Cups. The client wanted to showcase how customers can use their product at various events and parties throughout the year.

The aim was to create something bright, fun and lots of motion. To portray a fun party vibe. Having the cups hop around at a party and shoot off like fireworks was a simple way to show how the cups are the life and soul of the party themselves.

The final piece was used across the Hefty Cups social channels to promote the brand and used year round for different holidays.