Lululemon - BioNylon

I had the fantastic opportunity to work with the talented Man vs Machine team in LA on this project for Lululemon. The aim was to showcase the new bio-nylon material the company had developed.

Derived from natural products, it was essential to show that throughout the video. Something I have become known for is creating clay style worlds which came in very useful for this project where the client wanted something playful and appealing. They really wanted the campaign to reflect an earthy, natural tone.

My contribution to the campaign included designing the look and feel of the plant life and the opening and closing islands. I also helped with shading and was tasked with animating the plants coming to life and swaying in the breeze.