American Express:
“Social Loops”
CASE STUDY
Social Loops for American Express.
MY ROLE
Designer, Modeler, Animator
The marketing team at American Express had a need for some animated content to share on their social media channels to increase brand awareness.
I worked with Toast Studio on this project to help design and animate some of these loops. The idea had to be based on a “satisfying loop” idea while representing different ideas such as saving or investing in an abstract way.
The final piece was shared on American Express’s social channels.
American Express “Social Loops” is an abstract, playful piece which the brand used to promote their product and services to their customers.
If you’ve got a similar need, we should chat!