Step Bank
CASE STUDY
Serving up something tasty for Step Bank.
MY ROLE
Creative Director, Designer, Modeler,
Step Bank reached out looking for a campaign to promote their Step Bank debit card to their customers. They were looking for something that they could share on their social channels to increase awareness.
After an inital chat, we decided to create something vibrant and eyecatching. The image had to feel dynamic. Conveying a sense of movement in a still image was a cornerstone of the artwork.
With the brief requiring a topic of food and showcasing the Step Bank debit card, I opted for the idea of a cloche bursting open with a stuffed sandwich exploding out. This idea of plentfulness while also being vibrant and playful was something the client really wanted to see.
